7 Killer Tips to Become a Successful Pay Per Click Advertiser
By Sathish Dandamudi
Are you into Pay Per Click Marketing? Have you been frustrated by your repeated attempts that end up burning your pockets?
First, you have to understand that Pay Per Click Marketing is no child's play. There is definitely a learning curve involved, you are required to have put in some initial investment and you should be ready to embrace tough competition. If you are on a tight budget and cannot afford to lose any kind, I suggest you to take up Bum Marketing. However if you have been in the game of PPC and are still interested in continuing, continue reading this article.
Below I have highlighted 7 tips that can dramatically cut down on your expenses and increase your profits.
1. Avoid Broad Matching: Broad matching are often the bane of PPC Advertisers. For example, you are advertising for Dog Obedience Training, your keywords will appear for all search terms that have 'Dog', 'Obedience' and 'Training' and all the other combinations that involve any of these three search terms. So it is an easy way for you to end up losing dollars very quickly.
*So unless you have researched the market/product very well and are experienced enough in PPC, avoid broad matching.*
2. Use Negative Keywords: Another way of dramatically cutting your costs would be to use negative keywords. For example, you are advertising for 'Dog Obedience Training Tips' you want to filter off searchers who type, 'Free Dog Obedience Training Tips.' Negative keywords are very crucial especially when you are using broad matching. Other global negative keywords are 'Crack', 'Torrents' etc.
*Depending on your niche/market/product, try to come up with relevant negative keywords and plug them without fail in your campaigns.*
3. Turn off Content and Search Network: If you are a beginner in PPC or if you are getting a lot of clicks but no sales, it is advisable to turn off the content and the search network. Now realise that in some markets, content network is more profitable than the Google search traffic. However for better tracking and testing purposes, it is advisable to switch off the content and search network in PPC Campaigns.
*Never mix the content and the Google traffic in one campaign.*
4. Geotarget: Depending on where your business is or products are relevant set your Geotarget accordingly. If you are into affiliate marketing and selling digital products, restrict your ads to just the English Speaking countries- United States, U.K., Canada and Australia.
*Don't include places/countries that are not relevant to your target market/product.*
5. Spy on your Competition: Keep a close watch on the competition. Visit their landing pages, look at their ads, the keywords and how long they are running their ads. One of the easiest ways to do it would be to snag the ads everyday for a month to know which ads appear consistently. The longer an ad runs for a particular market/product, the better are the odds of that ad raking in revenue.
Try to improve upon the winning ad. Tweak the copy, work on a better landing page, improve the sales copy etc.
Also look at the ads that show up in other markets and copy the best ads pertaining to your market. For example, if you are advertising on 'Dog Obedience Training' take a look at the ads for 'Cat Obedience Training' 'Puppy Obedience Training' etc for more ideas.
*Keep your friends close, keep your enemies closer*
6. Split Test your Ads: If you are not Split testing your ads, you are letting your money down the drain. For any given keyword, you should definitely have at least 2 ads running simultaneously. Why? Because you want to identify the winner and always try to better your winning ad.
For example for the keyword 'Dog Obedience Training' you could come up with two ads as the one below
Dog Obedience Training?
Easy Step by Step Dog Training
100% Risk FREE Guaranteed Results
vs
Stop Dog Aggression
See Best Dog Training Techniques
100% Guaranteed or Money Back!
Whichever ad generates more clicks, keep that ad and work on improving the other ad to beat the winner.
*Copying from one is plagiarism, copying from many is research.*
7. Testing and Tracking: You have to test and track all your campaigns, all your ad groups and all the keywords withing your ad groups. Often 20% of the keywords yield 80% of the profits, so it is critical to track which keywords are generating sales and which keywords are sucking your budget. Often you will be surprised by the keywords that end up making profits for you. Once you discover these diamonds, carefully preserve them and throw away the rest. Don't fool yourself into believing that having more keywords will generate you more profits. It is often the quality than the quantity of the keywords that separate the men from the boys in PPC.
*Live Free or Die Hard with Vengeance*
Hope you can start implementing the tips that I have outlined in my article in your PPC Campaigns. For a comprehensive review of the Best AdWords Guides to refer for your PPC Campaigns, please visit my website below.
Sathish is an independent reviewer of the Top Internet Marketing Programs. To learn more about the Top AdWords Guides and for a comprehensive review, please visit my website at Expertz Reviews.
Article Source: http://EzineArticles.com/?expert=Sathish_Dandamudi
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